Super Bowl Commercial Cost

[Lee Borgersen]

      Super Bowl LII: How Much Does a Commercial Cost?
 
5 hrs ago...


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a group of people on a stage in front of a crowd© TIMOTHY A. CLARY/Getty Images
While you're probably tuning into the Super Bowl for the game itself, a lot of people watch the game for its commercials.

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More than 100 million Americans tune in to watch the Super Bowl every year. The broadcast presents marketers with a golden opportunity to reach a huge amount of consumers, and that's why Fox was able to charge $5 million for a 30-second spot for the 2017 Super Bowl.

 
This year is no different, with Sports Illustrated's Richard Deitsch reporting that NBC will average more than $5 million for a 30-second spot.
An NBC Sports ad exec said today that the network will average more than $5 million for a 30-second spot for the Super Bowl.

 
For comparison, the average price of a 30-second ad during Game 7 of the 2016 World Series was just over $500,000. The price for a similar spot during the 2016 Oscars cost about $2 million.